Tech Forward Tech
Dynamic 6-Second Campaign on YouTube
The tech on the all-new Nissan Versa never stops, so we created a fittingly tech-forward campaign.
Using YouTube’s dynamic ad platform, we launched 50 different ads promoting 15 different features personalized for 8 different search terms— all from just 3 base videos. Viewers saw ads based on their search, interests, and demographic.
Shot for Targeting
We built the videos to be dynamic, allowing for dozens of different headlines based on different search terms and vehicle features.
Built For Volume
Headline’s tracked with the camera movement, allowing messaging adjustments based on the fly.
Three Locations,
Infinite Possibilities
Each setting created a unique visual feel, which helped target viewers based on their location.
